Portrait · Karem
Karem — Co-founder.
Karem ran a coffee program before Provecho. She leads sourcing, quality, and the bar — and reads every wholesale application personally.
The people who make the coffee.
Three interviews to get hired. One bar — care about the cup.
Portrait · Gerardo
Gerardo — Co-founder.
Gerardo came up in hospitality. He built the cafe experience and the partnerships, and he's behind the fall roastery launch.
Stop, drop, service.
Our shorthand for how we work. When a guest walks in, whatever you're doing, you stop. You greet them. You make eye contact. You make the coffee. The dishes can wait.
It comes from hospitality, not specialty coffee. We borrowed it on purpose.
Three interviews.
Everyone interviewed three times before we hired them — first with Karem, then Gerardo, then whoever ran the bar. We don't hire to fill shifts. We hire to keep the bar feeling like the bar.